Imagine building a company that powers over 3,000 SEO agencies and processes more than 800 content orders per day. That’s exactly what Joe Davies did with Fat Joe, turning it into a $10 million productized service giant. And it all started with a simple idea: To make SEO easy for agencies.

But how did Davies go from a two-man operation to one of the largest white-label SEO providers in the industry?

In this article, I’ll reverse-engineer the exact strategies Davies used to grow Fat Joe into the multi-million dollar business it is today. 

From streamlining services and leveraging automation to focusing on long-term strategies and smart financial discipline, I’ll show you the playbook that can take your agency to the next level.

Table of Contents

  1. Identifying a Productized Service Model
  2. Automation and Systems to Scale Operations
  3. Leveraging Outsourcing for Content and Link Building
  4. Acquiring Clients Through Paid Ads and SEO
  5. Setting Your Site Up for Conversions
  6. Cultivating Trust and Avoiding Short-Term Gains
  7. Adapting to Stay Ahead
  8. Financial Discipline for Long-Term Success

Let’s dive in!